Logo Design Project for Gourmet Food Business
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Ce client a reçu 98 designs de logo de la part de 16 designers. Il a choisi ce design de logo de Mirela78 comme design gagnant.
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Brief de Design de Logo
Update to brief:
I need a logo for a business named Madame Clafouti. The business primarily caters haute patisserie fine-pastry cakes and other gourmet items (definitely not icing cakes or your average pastry).
The prime product is sweet patisserie but I now realise that having a logo that communicates only sweets or only cakes would be very restrictive as the business will probably evolve to provide other baked pastry products including savoury. The common element in all products is the gourmet feature.
The target consumer is middle-class adults to high-class(not children).
The inspiration for the business name is the French rustic dessert Clafouti that is based on cherries (http://en.wikipedia.org/wiki/Clafoutis). The dessert brings me playful childhood memories and it is one of the reasons that I got interested in pastry.
However, please note that the business is not focused on rustic pastry but rather on using high quality innovative gourmet ingredients, with designs that are sharp and elegant, modern and colorful.
Mises à jour
Hi everyone,
Thanks for the many submissions and great ideas.
I have just updated the brief , please have a look.
Thanks, Marie
Added Monday, March 11, 2013
Marché(s) Cible(s)
Middle to upper class adults (I do not make children cakes)
Secteur / Type d'entité
Business
Texte du logo
Madame Clafouti Gourmet
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- (1) The logo needs to communicate the name "Madame Clafouti" (either lowercase or uppercase letters or proper case as you see fit).
Update to brief: (2) Communicate the keyword "gourmet"
(3) The main color theme is hotpink, but can be combined with some other matching colour (e.g. cherry red, green or some other colour that you feel that it looks right).
(4) The logo can be printed in black and white.
(5) All designs should feature a whisk, and a cherry. These elements could stylized. The cherry should not stand out, and should be more like a discreet cute reminder the clafouti.
The logo needs to be elegant, modern and exciting. The logo will be used as a letter heading, in a website and will be printed on a sticker to be placed on top of cake boxes. So, it should be somewhat compact and not crowded).
Bien d'avoir
- I was keen on a round dotted font ( e.g: http://cargocollective.com/andreabianchi/Piccolo-Typeface OR http://christopheraritter.tumblr.com/post/25925118038/dot-typeface-by-trafik ) , but I am not sure how it could be readable or possible to make it nice in a logo.
I like round shapes in general, but you can come up with something else.
Ne doit pas comporter
- Do not include a cake , cupcake or cake slice in the logo