Onguma Game Reserve, Namibia - 8pg evocative website
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Ce client a reçu 80 web designs de la part de 4 designers. Il a choisi ce web design de OM comme design gagnant.
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Brief de Web Design
I need a new website... very visual and evocative as we are a game reserve in Namibia and want to entice people to come and stay.
We have 5 different lodges on the Onguma Reserve as well as two campsites and offer various game activities in Etosha and on our Reserve. We cater to various travelers - from luxury to camping - families to honeymooners... Each lodge, and it's unique selling points, needs to be featured, as well as the campsites. We need a gallery where our trade partners can download high res images of each of the camps. In addition, we need a strong call to action - taking people to a buying decision to make a booking. We have software that will link the site to a real time booking engine. I need max content management functionality.... and highly seo optimized as we want to grow our online booking capabilities.
As our site is used by both consumers planning a holiday, and the travel trade looking for detailed information about each lodge and room type, the site needs to address both user's information needs.
I have loaded a brief doc with some content and proposed structure - it is 8 pages. Instead of designing a page each for the camps, I suggest you only do ONE template page that can be duplicated per lodge.
Here are some lodge websites that I like - in no particular order:
http://singita.com/ - nice clean lines and understated text
http://www.unchartedafrica.com/ - creative layout with sliced image banner for lodges and evocative images and clean space on lodge pages
http://www.sabi-sands.com/
www.andersdananders.be
http://www.virginlimitededition.com/en/ulusaba
http://www.lenordik.com/
This is what we have at the moment... www.onguma.com. Can you do better?
Thanks
Wilna
Mises à jour
Project Deadline Extended Reason: I now realise there is a lot for you to do and I want a groundbreaking new site! So I have extended the deadline to allow you to get the creative juices really flowing! Have fun! Added Monday, March 9, 2015
Marché(s) Cible(s)
Travelers to Namibia - from high end, middle to camping
Secteur / Type d'entité
Software
Code
Codé - Design et Code demandé
Nombre de Pages Demandé
5+ page
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- *Lots of emotive images
- *Gallery with downloadable images
- *Strong links to book - via an online booking system, so the design just needs to incorporate a booking button and calls to action.
- *page for the reserve and what you can do there and game activities on the reserve
- *space/button where we can upload factsheets for each camp.
- *rates and special offers page is a must
- *contact and book now page
Bien d'avoir
- * I have just received some 360 degree room and lodge images. It would be great to include those.
- * We have good Tripadvisor ratings for each camp - would be great to have a block on each lodge page that pulls the latest reviews.
Ne doit pas comporter
- Not typical safari elements like "Big 5" and paw prints and porcupine quills - those design elements are a bit done in our industry