Innovative, minimalist, logo for fashion intelligence platform

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 90 designs de logo de la part de 25 designers. Il a choisi ce design de logo de Vetroff comme design gagnant.
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Brief de Design de Logo
Hello guys,
I started building a blog called 'StreetVibe', which discusses themes from street style photography to the business side of fashion and in general challenge the typical fashionista blog. I am looking for a smart, versatile logo design that can inspire my following.
Colour theme: I would like it to be black but also have the same version in white or grey. Even if it's style/fashion driven please no pink or girly colours :)
In general my aesthetic is minimalist, Scandinavian, less is more. However, I treasure a good, innovative typography that stands out by itself.
I have been brainstorming some ideas but this does not mean you guys can't run wild with your imagination.
For all ideas I provide examples of font, faces etc. that I like, to help you get inspiration.
Ideas: 1. the initials "s" and "v" and underneath in small print StreetVibe.
I am looking for a cool typography smth classy that I don't see everywhere.
2. along with streetvibe I am thinking of a character to represent the brand.
a. a graphic design of a lion face and underneath written StreetVibe and in small fonts fashion intelligence. It might be too much but I would need to see it.
b. graphic gemstone same text underneath.
c. a pattern that looks like herringbone fabric. Within the fabric a rectangular space with StreetVibe written and underneath the fabric pattern continues. In total looking like a rectangular logo. I can explain this one more.
3. combination of "s" "v" in one logo, streetvibe underneath.
Marché(s) Cible(s)
people who work on the business side of fashion
street style enthusiasts
male driven
bloggers
stylists
Secteur / Type d'entité
Graphic Design
Texte du logo
StreetVibe, fashion intelligence
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Autres polices appréciées:
- Helvetica
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- innovative typography
- black, grey, white or rose gold
- a graphically designed character e.g. lion head, gem or herringbone texture
Bien d'avoir
- creating an interesting design out of the words street vibe; make the vibe part look vibrant.
Ne doit pas comporter
- no intense bright colours e.g. pink, turquoise
- no font from or inspired by Word