Logo Design Project, Travel, Not-for-profit
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Ce client a reçu 85 designs de logo de la part de 17 designers. Il a choisi ce design de logo de inspiral comme design gagnant.
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Brief de Design de Logo
**Background:**
We need a logo design for a new website called 'TravelGiver', where we allow socially conscious travellers to make a free donation to a charity project when they book anything travel related (hotel/accomodation, airfare, tours, cars, etc) with their favorite booking engine.
The logo is not likely to be printed, web only -
**Concept:**
We want to deliver a serious message in a friendly way. The logo should illustrate the concept of donation, the idea of giving, without being associated with a dollar sign or a dollar value. The logo should also illustrate the idea of travel, without being linked to a *specific* destination, transport mode, or type of trip (business, backpack, family, etc). The name "TravelGiver" should appear in the logo and the text "for the socially conscious traveller" may appear but doesn't have to.
To illustrate the concept, we have thought of a hand (or hands) and a planet, but this is in no way a requirement, just another idea.
**Guidelines:**
The logo must be vector-based, fairly bold and modern, but also clean and with limited colours. We are not sure about using a persona/character to illustrate the concepts but are open to ideas.
The following colours have already been chosen. While the logo DOESN'T *HAVE TO* use them, it would be nice if it did.
Purple - HEX(1E1B58) or RGB(30,27,88)
Blue - HEX(0963AD) or RGB(9,99,173)
Green - HEX(74AE2C) or RGB(116,175,39)
**Other things we have liked for their _style_ or _subject_ (often not both! hence why we didn't purchase any!):**
http://www.brandcrowd.com/logo-design/details/38146
http://www.brandcrowd.com/logo-design/details/57924
http://www.brandcrowd.com/logo-design/details/61764
http://www.brandcrowd.com/logo-design/details/61799
http://www.brandcrowd.com/logo-design/details/185
Mises à jour
Project Deadline Extended
Reason: Extending to allowing reviewing of all designes received. Feedback will be sent to everyone considered.
Added Sunday, March 10, 2013
Project Deadline Extended
Reason: Extending deadline to allow current designs to be reviewed. 3 have been shortlisted so far. some feed back was provided to a few, and all others have been removed. Thanks for your time.
Added Monday, March 18, 2013
Marché(s) Cible(s)
Targetting travellers who will happily book online. They are <50, a little tech-savvy, the fb-connected.
Secteur / Type d'entité
Charity
Texte du logo
TravelGiver - for the socially conscious traveller.
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.