Tub's Tub Labelling Project

C'est ce que Tub recherchait dans leur graphic design

We are a small fudge manufacturer based in Auckland, New Zealand and we're looking to revamp the look of our tubs in order to present a more professional looking product to the market and increase distribution. See our website @ www.tubdessert.co.nz to get a feel for our company and the fudge we make.

We have a number of flavours currently, and initial thoughts were to keep the labelling around the side of the tub uniform with the aim of keeping costs and inventory low, and allowing us to move into an In-Mould Label sooner as volumes grow. We're also looking for a top label which we envisaged as the method of identifying the flavour.
With the plan to move to IML in the future, and keeping costs low, the number of colours must also be taken into consideration.

The tubs we're planning to move to are the below dimensions:
Tub Height: 40 mm
Tub Circumference (bottom): 260 mm
Tub Circumference (top): 290 mm
Top Lid: 90 mm diameter

I've attach… Voir plus