Logo Upgrade for Judo Business

C'est ce qu'une entreprise en/au(x) United Kingdom recherchait pour leur graphic design

Ippon Judo London is a judo focused business rooted in performance and pathway development. Our current logo has strong foundations and brand recognition but we're looking to refine and elevate to make it more modern . This is more of an upgrade than rebrand.

Cons to logo: Our current logo has always looked like it was created on Microsoft and its never felt right.

Direction:
1. Abstract but judo figures recognisable: Keep the abstract style but logo should read immediately as a judo throw.
2. Avoid generic judo silhouettes: No stock-style throws, clip-art figures, or overly literal poses.
3. Strong sense of movement and control: The logo should feel dynamic, athletic, and powerful — capturing kuzushi, rotation, or off-balance.
4. Clean, modern, timeless: Bold shapes and confident line work.

I have attached some inspiration, our current pattern which will be useful on Merchandise and our mascot 'the panther'.

Our Brand Col… Voir plus