Wagyu Jerky Packaging Improvements

C'est ce qu'une entreprise en/au(x) New Zealand recherchait pour leur graphic design

We want to create a consistency of brand presence for our jerky packages. We currently have 4 flavours of jerky on the market and each is displayed in a uniquely designed package which includes our brand logo. However, we have learnt from the market that our brand logo needs to be more present and more consistent across the whole range so we want to move our logo to the top 1/3 of each package so it can be easily recognised on the supermarket shelf. At the same time we also want to make the product claims more prominent and the product flavour/description can be below or blended with the artwork.
We still love the indiviuallity of the art on each flavour and this will continue to be part of our business identitly for all other products going forward however we really need to have that brand consistency as the first visual association.
So in summary we need:
- Brand/logo consistency (top 1/3 of package). Bear in mind this will be the same on every package going forward.Voir plus