SMU bottled water label

C'est ce que Singapore Management University recherchait dans leur graphic design

We are from The SMU Shop (TSS) - a university campus-retail initiative. As part of our branding exercise, we would like to produce a new range of bottled water and need a new label design carrying the following headline: "U Make A Different U" (primary headline) with "The World Is Your Campus" as the sub-headline (secondary headline).

Usage Of Line:
Emphasis must be given to the primary headline, and must not be placed before or on top of the primary headline. The reader must first read the primary headline before reading the secondary headline (assuming the reader reads from left to right and top to bottom.)

THE CONCEPT BEHIND OUR LINE:

Some Background:
Perceived as a fast-rising star since our inception in 2000, Singapore Management University challenged the Singapore education landscape - long dominated by an established field of long-tenured universities – by providing a holistic, broad-based and cross-disciplinary form of education that incorpo… Voir plus