"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you ...more "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."                                                             - Steve Jobs I couldn't say it better myself. In both life and design, I love simplicity and efficiency. Every element should have a purpose and contribute to making the final product absolutely amazing. I've been influence by Swiss Design (or International Style), De Stijl and the works of legendary graphic designers Gene Federico, Otto Storch, Paul Rand and April Greiman. hide