You want your logo to stand by itself. McDonalds, Apple, and Nike all have recognizable logos and they achieve this by creating simple yet distinct sh ...more You want your logo to stand by itself. McDonalds, Apple, and Nike all have recognizable logos and they achieve this by creating simple yet distinct shapes. These shapes are easy to remember and make an impression when you see them. A complex logo is difficult to remember and therefore difficult to recognize when you see it again. Though logos are meant to encompass your brand’s image and values, it’s best to keep it simple and clean. There should be as much emphasis placed on the functionality and practicality of your logo as there is placed on symbolism and aesthetics. Keep it simple! hide