A visual identity is a core of any business. It is the simplest and most recognizable way to communicate your values, mission and any other aspects of ...more A visual identity is a core of any business. It is the simplest and most recognizable way to communicate your values, mission and any other aspects of what you do. That’s what makes me so passionate about branding – capturing all the essence of such a complex process in a simple visual form that may be recognized as a universal language. I feel it is an art, where identifying current challenges of the particular business, understanding the needs of a company and intuition plays the main role. hide