Cartoon characters for business-to-business training

C'est ce que Gantus AB recherchait dans leur character design

We are helping medical device manufacturers create safe products by providing online training in application of risk management.

The online courses contains sound and images and get very high ratings in the course evaluations. The images contain various types of graphical figures to illustrate humans (standard clipart, custom made vectors). The goal is to replace the various characters with one style to build a brand around the courses and the characters.

The reason for wanting cartoons instead of stockphotos is because we want to be able to put the figures in many different situations and environments without having to search forever for Stockphoto that would look different in style in the end anyway.

The challenge is that the industry as well as risk management (as this particular course is about) are serious matters and the audience are grown ups. On the same time, cartoon's are often made for children and not for serious things. This is somewhat of a … Voir plus