DMA Response Rate Report Cover

C'est ce que DMA recherchait dans leur book cover design

The Direct Marketing Association (DMA) is releasing its Response Rate Report for 2015. The Response Rate survey provides success metrics for the direct marketing community. The survey breaks down findings where possible into several segments so that marketers see clearly how organizations like them are performing in their campaigns.

The purpose of this creative is to serve as the cover of the book. This cover image will be the books “face” to the industry and be used on the website, in e-commerce and general promotions.

The cover should look nothing like the 2012 cover, attached. We would like the cover to express the anticipation of the data inside which is the latest metrics for how direct mail, email, paid search, online display, advertising, and telephone marketing perform as marketing channels curated from around the industry.

PLEASE SEE THE ATTACHED BRIEF FOR MORE INFORMATION.

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