The Intensivist Group logo and hallmark
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Brief de Design de Logo
The Intensivist Group (internally referred to as TIG) was acquired by Sound Physicians and operates directly in conjunction with Sound Physicians and acts more as a sub-brand. The company is a physician-founded and led organization that provides critical care (often referred to as ICU or intensive care) to patients in the hospital. The employees are physicians who are highly trained and sought after. The group markets its services to hospital administrators (CEOs) and health systems (groups of hospitals). The Intensivist Group also promotes its brand in the recruitment of physicians whom they employ to provide these services.
The company was previously acquired by Cogent Healthcare (also known as Cogent HMG) and The Intensivist Group was branded as an affiliate company. Now, Sound Physicians has acquired the group and we need to refresh the brand and reposition as part of our organization.
We believe The Intensivist Group has strong brand recognition in the market and we will preserve the brand name. It would be useful to have a logo that incorporates the name and another logo that can be used internally using the acronym TIG.
Secteur / Type d'entité
Group
Texte du logo
The Intensivist Group an affiliate of Sound Physicians