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Vertis Foods needs a new label for canned pineapple
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Ce client a reçu 140 designs emballage de la part de 18 designers. Il a choisi ce design emballage de CENTERSPREAD comme design gagnant.
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US$440
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140 designs
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18 designers
Brief de Design Emballage
We want a very tasty (in terms of making your mouth water) and clean design (less is more) for our canned pineapple under the new logo of Vertis Greens division
Mises à jour
Pineapple images
Added Friday, April 18, 2014
Project Deadline Extended
Added Tuesday, April 22, 2014
We would like to thank you all for your participation.
After having a wonderful time watching all those creative brains at work we finally picked our winner. We hope you'll love it as much as we do.
Good luck to you all with your other projects!
The Vertis Team
Added Saturday, April 26, 2014
Marché(s) Cible(s)
The company’s mission is to bring quality food to target audiences of any social status (you receive a bit more than what you spend). Our core values are: reliability, loyalty and commitment to development.
The product is sold to mainstream and lower Mainstream customers.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The design should take into consideration the visibility on the shelf among competitor products (brief file) and that the product is a MAINSTREAM product.
We want a very tasty (in terms of making your mouth water) and clean design (less is more). The design should be easily modifiable for other canned fruits or vegetables.
The package must display on the front the following elements listed in the order of their should have noticeability:
• Vertis Green logo
• Pineapple picture
• Product name
Designers should take into account that the shelfs for displaying the products in the shops may have an elevation of up to 3 cm that can overlap the product label.
Guidelines
• We would like the packaging to be as simple as possible (or at least not to sabotage the Vertis name ), as our strategy depends on the agressive communication of the Vertis logo.
• We would also like to communicate through suggestive and optimal colours as to be easily spotted on the shelf.
• As we have quite a minimal communication budget we need basically for the packaging to do a lot of the communication job itself
• FMCG is a highly visual industry so we have to include pictures of the products on the packages (even more than others do, as we are focused on health and quality - we want people to have that feeling of fresh products even though we are selling canned ones)
Ne doit pas comporter
- but the minimum amount of text on the front.