• A$390

• 95 designs

• 31 designers

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Brief de Design de Flyer

The National Principles for Disaster Recovery provide a nationally agreed framework to guide recovery policy and practice across Australia. The Principles support recovery practitioners, governments, non-government organisations and communities to deliver effective, community-centred recovery outcomes.
The Principles have recently been refreshed through extensive consultation and we require a contemporary visual identity and design suite that will increase awareness, engagement and practical application of the Principles.
The redesign will cover:
• A4 Brochure (primary publication)
• A3 Poster
• Pull up banner
• Social Media Tiles
The new design should:
• Create a recognisable brand for the National Principles.
• Appeal to both experienced and emerging recovery practitioners.
• Reflect contemporary disaster recovery practice.
• Feel people-focused rather than government-focused.
• Support future resources such as videos, implementation guides, presentations and workshop materials.
• Remain relevant for several years without requiring a major redesign.
Target Audience
• Disaster recovery practitioners
• Government agencies
• Non-government organisations
• Community recovery workers
• Recovery managers and leaders
• Community stakeholders and volunteers
The visual identity should reflect the six Principles:
• Understanding Context
• Recognising Complexity
• Community-Centred Approaches
• Coordination
• Communication
• Capacity Building
The design should communicate:
• Recovery is centred on people and communities.
• Recovery is collaborative and involves many sectors.
• Recovery is adaptive, inclusive and evidence-informed.
• Recovery supports resilience and long-term wellbeing.
• The Principles provide practical guidance for recovery practice.
We are looking for:
• Modern and professional
• Warm and approachable
• Human-centred
• Inclusive and accessible
• Australian in context
• Visually engaging
• Suitable for print and digital use
We would like to avoid:
• Images of disaster destruction
• Emergency response imagery (fire trucks, flashing lights, etc.)
• Overly corporate or bureaucratic designs
• Designs that focus on deficits rather than recovery and growth
Consider themes such as:
• Connection and collaboration
• Communities and people
• Growth, recovery and renewal
Accessibility
Designs should:
• Meet accessibility best practice
• Use clear typography
• Achieve strong colour contrast
• Be suitable for both digital and print formats

Deliverables
1. Principles Brochure
• A4 trifold size x 2 (online and print friendly version)
• A side to include cover side, logos side and overview of principles.
• B side full details of the principles
• Graphic to highlight the 3 c’s concept (RECOVERY Context, complexity, community centred, coordinate, communicate and capacity). Currently 3 circles.
• Can be printed and distributed electronically
2. Poster
• A1 and A3 versions
• Suitable for office and workshop display
3. Pull-Up Banner - 850 mm (W) × 2000 mm (H)
• Conference and event use
• High visual impact
• Strong branding and concise messaging
4. Social Media Tiles x 3

Marché(s) Cible(s)

Disaster recovery practitioners, Government agencies , Non-government organisations, Community recovery workers and Community stakeholders and volunteers

Secteur / Type d'entité

Disaster recovery

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Modern, warm, visually engaging, human-centred, Australian in context and different to the current design.

Bien d'avoir

• Symbols for each principles

Ne doit pas comporter

• Images of disaster destruction, Emergency response imagery, Overly corporate or bureaucratic designs, Designs that focus on deficits rather than recovery and growth, avoid too much black

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Fichiers

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