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Ce client a reçu 223 designs de logo de la part de 65 designers. Il a choisi ce design de logo de sol design2 comme design gagnant.
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Brief de Design de Logo
THE COMPANY
Relay Projects Inc is a new construction management firm in BC, Canada. We use emerging methodologies and a fresh perspective to deliver results.
THE LOGO
- needs to represent a relay race in some way
- should be crisp, clean, sharp, efficient
- can be a wordmark, or abstract/conceptual style
BACK STORY
Construction that is well managed should be something like a relay race, because it should run multiple concurrent “lanes” of tasks and activities, with each trade handing off smoothly to the next trade, to get to the finish line.
Marché(s) Cible(s)
Land owners and developers who need a professional construction company to build subdivisions and communities with mid-market, quality homes... also homebuyers looking for a well built home built efficiently
Secteur / Type d'entité
Construction
Texte du logo
RELAY PROJECTS INC
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Autres polices appréciées:
- Bitsumishi, Xolonium, or choose your own?
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A graphic element (abstract or wordmark style) that represents a relay race (ie: 3 or more “lanes”), or the handing of the baton from one runner to the next • Must work on a BLACK, WHITE, or MEDIUM GREY background (some colours can be reversed to make it work) • All text in all caps • IMPORTANT: Font for the R in “RELAY” must be the R from the font “BITSUMISHI” but … I don’t like the shape of the A or Y in this font. I’d prefer to either find or design alternate letters of EQUAL SIZE AND WEIGHT so they appear to all be in the same font. • I like E’s with the vertical line, and I like A’s and Y’s that are sharp and angular, not square/rounded as they are in Bitsumishi • Colour codes - Blue: RGB 41-171-226 Orange: RGB241-90-36
Ne doit pas comporter
- • No acronyms - no "RP" or "RPI" logos. • No stick figure running people or obvious "construction" related graphics - no houses, roof lines, hammers, nails, etc. • No Serif fonts • No outlines around the logo • The three parallel lines in the letter E cannot represent the 3 lanes of the relay runners, but this concept COULD be used in the letter A (ie: turning the “lanes” on an angle, or moving straight upwards at varying lengths)