• £110

• 92 designs

• 39 designers

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Brief de Design de Logo

Our tagline is: ethical, practical, beautiful.

The Artisan Partnership works with communities of Indigenous artisans around the world. We collaborate with master craftspeople to develop products using their traditional techniques and help them sell the products around the world.

Our profit-sharing business model ensures money goes back to the makers, which helps them support their communities, continue their traditions, and celebrate their cultural identity. The Artisan Partnership brings ‘far, far away’ into ‘home, sweet home’ by creating beautiful products that are also functional. We attach pictures of some of our products, together with descriptions of what they are and where they are from.

Keywords like cooperative, ethical, and community sum up the company itself, while the products can be described as handmade, high-end, and practical.

In terms of aesthetics, we envisage a logo that incorporates the company name, written in a relatively simple font, with a relatively simple symbol above it. We would like this to look high-end and draw influences from designer fashion labels. For the symbol, we are drawn towards curved lines that represent cycles and connectedness between the company and the artisans. The symbol may even allude to or be an abstracted version of a circle, linked circles, or an infinity symbol. We attach a mood board of logos that convey what we are looking for.

Marché(s) Cible(s)

Western markets, buyers aged 25-55, people interested in one-of-a-kind handmade products.

Secteur / Type d'entité

Retail

Texte du logo

The Artisan Partnership

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• A logo that will work well on product tags, clear and easy-to-read text, emphasize the collaborative/community/profit-share aspect of the company.

Bien d'avoir

• We were thinking of something incorporating circles or smooth lines to connote connectedness. We are open to different colours but thinking monochrome or incorporating white with dark blue.

Ne doit pas comporter

• Nothing too flashy, "blingy", or with too many colours.

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Fichiers

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