CENTURION PARTNERS MODERN LOGO DESIGN
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Brief de Design de Logo
Please, read the entire description.
CENTURION PARTNERS is a corporate finance advisory firm and venture capital investor. The company needs to develop a logo that would connect to its heritage drawn from its name (Centurion). Our clients are sophisticated individuals and institutions. We work with technology firms and their executives and investors.
The logo must meet the following criteria:
1. Consist of a signet (emblem) and name in a selected/designed interesting (not boring) typeface;
2. Connect with Centurion symbols;
3. Be modern yet with some connection to the old;
4. Symbolize:
- strength;
- agility;
- discipline;
- decisiveness;
- effectiveness;
- sophistication.
5. Be elegant;
6. Properly balanced between simplicity and complexity;
7. Gradients are allowed;
8. Follow the main trends in logo design.
9. Pay attention to colors and its meaning:
- blue is trust and cleaners;
- red is power and passion;
- gray is wisdom.
10. Background in the main design for a set of a signet (emblem) and logo should be transparent.
Our clients are sophisticated and seek sophisticated advisers. First impressions matter. So please, make sure that your design follows the requirement for a global modern firm.
Centurion was a professional officer of the ancient Roman Empire army after the Marian reforms of 107 BC.
The ancient Roman Centurion was the ultimate soldier, in every sense of the word. No rank in the history of the world’s armies demanded more than the centurion rank.
The centurion was a blend of skills; as a commissioned officer of about 80 men, he had officer duties, which included strategic planning, organization, and discipline of the men under him. But he also was a soldier – a battle-hardened leader of his troops, the first warrior into hand-to-hand combat with the enemy.
Because of these dual roles, the centurion often found himself in a difficult position, between correcting his men with severe discipline but also inspiring them to battlefield victory. When soldiers erred, the centurion administered the punishments, and they were brutal. When the soldiers prepared for war, the centurion had to rally them to the cause and inspire camaraderie. On the one hand he was understandably despised; on the other, he was necessarily revered.
The centurion played the crucial role of leading the troops into battle. This meant he was front and center of all engagements with the enemy. Hence, the life expectancy of centurions was short; no other position in the Roman army had higher casualties. To make matters even more difficult, when the Germanic, Celtic, and Britton tribes fought against the Roman armies, their men were instructed to kill the centurions at the outset of the engagement, in order to incite chaos and disorder among the opponents’ troops.
The centurions could easily be identified. Unlike the other officers, they wore a transverse helmet plume, meaning it ran side to side on the crown instead of front to back. And they usually wore a breastplate that differed from the regular troops. These differences made them an easy target for the enemy.
Marché(s) Cible(s)
Sophisticated global executives. investors. Venture capital investors. banks.
Secteur / Type d'entité
Investment
Texte du logo
CENTURION PARTNERS
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must connect to the symbolism of a Centurion
Balance between simplicity and complexity
Emblem and name in selected interesting font
Be elegant, original, and innovative
Transparrent background
Feasible for print and web
Bien d'avoir
- One idea is to combine C and P in a circle or a shield and have another element symbolising the centurion helmet arranged in a circle or a shield.
Preferred colors (not necessarily in combination):
Red
Blue
Gray
Black
Ne doit pas comporter
- excessive decor - balance between simplicity and complexity