• £120

• 36 designs

• 13 designers

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Brief de Design Emballage

we are starting this new project with the creation of the first of a range of shampoos: Design of facing comprehend creation of logo and facing of the product, we want to achieve a brand recognition and facing that makes our product and product stand out, see briefing attached.

We want to have a degree of personality but also give a tone of professional brand.

If project takes off, then more product to design and more resources available.

Marché(s) Cible(s)

consumer looking for a professional shampoo but not at hairdresser at convenient price and size (1 litre with pump) bottle of white plastic

Secteur / Type d'entité

Cosmetics

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• as this shampoo is for damaged hair, green colour is the one that symbolise this category see Kerastase Resistance
• we want that the bottle stand out from the crowd and that people get that is a professional brand so the logo proKare must be seen and the colour most make a difference in the shelves

Bien d'avoir

• good balance between some personality and & professional
• not too white (as will not stand out in white products shelve) but not too colour as they may then merchandise in the shelve with coloured product
• big fonts easy to read

Ne doit pas comporter

• too clinical, to boring,

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Fichiers